hp收購
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hp收購hp Compaq’ branding to end next year, Compaq name will live on for ‘basic computing at entry-level pricing’
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hp收購hp Compaq’ branding to end next year, Compaq name will live on for ‘basic computing at entry-level pricing’
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An
hp收購hp spokesperson has confirmed to us this afternoon that the company will be shifting its strategy around the Compaq brand starting sometime in 2013, eliminating ”
hp收購hp Compaq” phrasing altogether and concentrating solely on the low end of the market. That’s not a drastic change — Compaq has long been relegated to the lower rungs of
hp收購hp’s consumer-facing product portfolio — but historically, those products have often been little more than reskinned
hp收購hp models. Starting next year, we’re told they’ll bear the Compaq name alone and will be members a dedicated line of “basic” PCs at “entry-level pricing.”
Compaq — the storied PC brand that
hp收購hp acquired in 2002 — has been little more than an afterthought for
hp收購hp in recent years, its divisions and intellectual property having long been absorbed into the mothership, so this could prove to be a meaningful rebirth for the marque at retail. It won’t be free, though:
hp收購hp noted in its earnings filing with the SEC today that the branding move would lead it to take a $1.2 billion “impairment charge” in the next quarter. It’s said to be a necessary accounting move associated with a change in the way the company will use one of its brands — a material asset — and there’s little question that “Compaq” means less to consumers today than it did before the acquisition a decade ago.
Here’s
hp收購hp’s full statement on the matter:
This non-cash charge relates to a change in how
hp收購hp plans to use the “Compaq” trade name in its branding strategy going forward. As part of our focus on simplifying our marketing and customer experience, beginning in 2013,
hp收購hp will change how it uses the “Compaq” brand for certain computing products. We will continue using the Compaq brand, but it will be used for basic computing at entry-level pricing. In the past, we have used the jointly branded name ”
hp收購hp Compaq” to describe certain computing products, but that approach will be discontinued. As a result of these changes, accounting rules compel us to change the carrying value of the “Compaq” brand, resulting in what is called “goodwill impairment”.
▲Apple 公司在今年初推出 iPad Pro 2021 系列產品。(圖/記者洪聖壹攝)
特約記者洪聖壹/綜合報導
全球市調機構 IDC上週公開的調查數據當中,不僅智慧型手機增長超過 13%,就連平板電腦出貨量也出現正成長, 其中 Apple 公司的 iPad 仍是市占第一名的產品,緊接在後的是三星電子。Chromebook 的出貨量當中,Acer 以 15.3% 來到第三名,三星則是成長幅度最大的公司。
2021 年 Q2 平板出貨量成長了 4.2%,來到 4050 萬台。其中 Apple 公司的平板電腦 iPad,以 31.9% 拿到市占第一,換句話說,根據 IDC 的初步估計,Apple 公司在第二季出貨了 1,290 萬部 iPad,該公司在今年初推出了 iPad Pro 2021系列,其中 12.9 吋版本首度採用了 mini LED,並且獲得好評。
▲2021 年第二季度,Apple 公司的平板電腦出貨排行第一,同比成長 3.5%。(圖/記者洪聖壹攝)
接近 Apple 公司的是主要競爭對手三星電子,預估出貨量達到 800 萬。三星今年初延續 Galaxy Tab S7 推出了 Galaxy Tab S7 FE 5G 平板電腦,提供更好的處理效能、續航力跟 OELD 螢幕優勢,在 Android 平板產品當中成為防疫產品新選擇。
▲三星Galaxy Tab S7 FE 5G 平板電腦,提供更好的處理效能、續航力跟 OELD 螢幕優勢。(圖/記者洪聖壹攝)
值得觀察的是同一份報告當中,Chromebook 的出貨量與去年相比,成長 68.6%,第二季度出貨量達到 1230 萬台。IDC 寫道:「雖然這不是 Chromebook 破紀錄的季度,但與前兩個季度相差不遠,這打破了之前的高點。」
有趣的是,第一名的
hp收購hp,出貨占比來到 35.0%,出貨成長來到 115.7%,宏碁以 15.3% 出貨佔比來到第三名,同比成長 21.7%,不是以電腦產品為本業的三星電子,憑藉品牌實力,以 7.0% 排行第五,出貨成長高達 179.2%,是前五名當中成長最快的公司。
▲2021 年第二季度,
hp收購hp、三星Chromebook 出貨成長都超過 100%。(圖/記者洪聖壹攝)
不過 IDC 指出,由於晶片持續短缺以及隨著越來越多的人返回公司或教室,Chromebook 和平板電腦的銷售可能會逐漸趨緩。
*資料來源:IDC
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